I’m so excited to finally announce that I am rebranding!! Ahh!! I have been working with the super talented Krista Jones over the last several weeks to come up with a fresh new brand for Audrey Rose Photography and it couldn’t have come out more perfect! Even better than I had imagined!

I have actually never had professional branding done for my business. I knew I didn’t want to invest in branding until I had a clear sense of my style and what I would want my brand to be. So I developed my own brand piece by piece altering it along the way. Since my style is very simple and minimalistic, it wasn’t that hard and worked out well. But after 3 years in business, I decided I needed a professional comprehensive branding suite. I mulled over the idea for a while. Rebranding is a big undertaking and I didn’t want to approach it lightly. I knew that if I were going to do it, I would want it to be Krista. She created my blog for me last year and her style is right up my alley! Not to mention, she is one of the kindest people you will ever meet! So I sent her an email just to pick her brain about that idea, not thinking we would actually move forward with the new brand yet. Well, before you know it, a week later we had a logo finalized and a week after that the whole branding suite! Ahh!!

I had planned for this to be something I would do during the off season when I had more free time, but once I got the ball rolling with Krista, we just couldn’t stop! Everything was coming together so perfectly that I just couldn’t wait to get it finalized! Once the brand was done, I knew I would need to address updating my website. My website and blog are pretty new (launched last year), so I didn’t see a need for a complete overhaul. I figured I would just change colors, fonts, etc to go with the new brand. Well, once I started looking into it, I figured that if we were going to do all that work, we may as well just do a complete overhaul! Ah! So in a matter of weeks, this went from an idea to a complete rebrand AND new website/blog! Gah! This was also a good opportunity to go ahead and switch over to Showit 5! The new site is so sleek and pretty- I can’t wait to show it to you! 

I am really really excited about this new brand, guys. I feel like it really is just me on a plate. This process has also helped me to really refine my vision for my business and the direction I want to take it. I can’t tell you how amazing it feels to have a fresh face for my business that totally represents me and my style. The new brand and website will be launching THIS Wednesday!! Ahh!! And I wanted to share some kind of sneak peek for you guys, but I couldn’t bring myself to share an actual piece of the brand or website. So instead, I’ll show you the inspiration images that we used to put the brand together! In case you can’t tell, I’m a little obsessed with all things neutral and southern elegance! Can’t wait to share how this vision turned into a brand! Eeeekk!!