Today’s the day!! It’s launch day for my new brand AND my new website!! I can’t tell you how refreshing it feels to have a brand new face for my business that is 100% me. This change was a long time coming, but it was so worth the wait!

In my announcement post, I talked about how this whole process was such a whirlwind. I had a thought one day about the possibility of rebranding, then a week later I was already finalizing a logo with Krista. I’m the type of person that takes big projects and changes slowly because I want to ensure that I get it just right. But once we got started on this project, the ideas and inspiration came flowing so quickly and naturally that it wasn’t long before we had a completed brand!

When we moved into our new house back in May, I started to discover my style through decorating it. It was then that I discovered my love for neutral palettes and all things southern elegance! So when we started designing my new brand, I told her I wanted it to be southern, but not rustic. Southern plantation as opposed to rustic barn. Joanna Gaines without the farm and rustic aspect. And I particularly wanted magnolias to be a big part of the inspiration. You’ve probably noticed by now that the magnolia tree in our front yard inspired the decor for our house. From the fresh magnolia wreath over the fireplace in the living to the neutral southern decor throughout. So it was only natural that it also play a big role in my new brand. So Krista and I worked together to create a custom magnolia flower graphic that essentially serves at the mascot for my business. I love how it is delicate and simple and captures the southern essence of a magnolia flower.

After completing the flower design, the rest of the brand came pretty quickly. From the beautiful neutral color palette to the simple and elegant graphics, it all came together so perfectly! I couldn’t wait to get all my new stationary and branded items ordered! And I also couldn’t wait to get started on creating a brand new Showit 5 site to display this new brand! I’m really loving the sleek and sophisticated style that Showit 5 offers. It was really fun to put this new site together with Krista! So take a look around to see what we’ve been working so hard on these last several weeks! And here is the complete new brand suite that Krista designed! I’m so excited to move forward with this new brand!